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Job Ref #: MWDigCopyMun
Industry: Advertising
Job Type: Permanent
Positions Available: 1
Job Description:
We have an opportunity for a Mid-weight Digital Copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated Copywriterwho is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick.
We’re looking for someone who is adept at conceptualising and implementing innovative led campaigns. The successful applicant has proven cut-throat writing skills working on a large national retail brand, is able to work across various target markets, platforms and channels, has proven understanding of retail and brands, keeps a cool head and delivers exceptional results under pressure; against fast and tight deadlines and in volume. Our ideal candidate is able to work collaboratively in a team and is resourceful; focused and level-headed.
Summary of main duties:
- Translate the brief and the strategic requirements into a compelling creative solution.
- Presentation of work to the Creative Group Head and/or Creative Director.
- Be the custodian and creator of the copy, tone and language style of the Client’s brand.
- Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies.
- Pro-actively identify creative trends and opportunities.
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market.
- Take ownership of your tasks and actively manage the creative process to progress towards deadline.
Minimum relevant experience and skills/attributes required:
- 3 years Conceptual Copywriting experience within an advertising agency (experience on Retail clients)
- Advanced brand copywriting
- Attention to detail
- A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
- Understanding of advertising as a selling tool (within a Retail space)
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
- Accept guidance and respond well to criticism
- Resilient – can accept setbacks
- Finely honed copywriting skills and latest techniques
- Have a great sense of humour
- Have an understanding of writing for SEO and keywords
- AdWords, Analytics, Reporting
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Create copy across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms and conceptualization
- Lead the craft and design of an idea
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client’s strategy and brand, and deliver beautiful, insightful, polished work
Qualifications required:
- Relevant degree/diploma in Copywriting or Journalism
- Be proficient in PowerPoint/Keynote, MS Word
How To Apply:
Click Here To Apply Online
Interested candidates must please submit a concise CV and portfolio. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.